Beautycounter LEAD Convention • Kath Eats






I spent final weekend in Charlotte, NC, experiencing the Beautycounter LEAD Convention. Right here’s the recap!

My First LEAD

I’ve been part of Beautycounter for four-and-a-half years – since 2019 once I determined I had higher begin caring extra concerning the high quality of the merchandise I used to be placing throughout my physique. However this was my first LEAD Convention! We missed a number of IRL years in the course of the pandemic, and final 12 months I couldn’t make it to Austin on account of our household seaside journey. I knew this 12 months’s occasion can be nice, and it WAS! Watch my recap video right here. 

Touring To Charlotte

Fortunately I didn’t need to journey far. I drove the boys all the way down to my mother and father’ home on Thursday evening, bought them settled for his or her two-week keep, and on Friday drove to Charlotte to fulfill my sister at her home and take a Lyft to the JW Marriott for the weekend. Right here’s the recap!

2023 Beautycounter LEAD Convention Recap

Identical to blogger conferences are magical conferences of digital mates in actual life, this convention was no completely different! Model Advocates from everywhere in the nation flew to Charlotte for 3 days of audio system, classes, and connection. 

LEAD was open solely to leaders within the firm, however now all consultants can attend. There’s additionally a digital choice for individuals who aren’t in a position to journey. 

KERF Loves Hillary

I used to be tremendous excited to spend time with (and room with!) my superb digital assistant Hillary! She’s been part of workforce KERF for nearly 5 years. I’m so grateful for her! We discuss on voxer on a near-daily foundation, and whereas we predict we met at a blogger convention years in the past, this was our first time actually getting to hang around in individual. 

Opening Session

The opening session began Friday at 3pm with a welcome from Beautycounter’s founder, Gregg Renfrew. Gregg stepped again final 12 months to provide area to a brand new CEO who has since left. The whole group was so glad to see Gregg again. The corporate just isn’t the identical with out her. 

Gregg reminded us why many people partnered with Beautycounter within the first place: to get safer merchandise into the fingers of everybody. What drew me to Beautycounter was not simply the truth that I wanted new sunscreen and moisturizer, however that I wished to assist advocate for responsibly sourced and examined components, transparency in perfume, and sustainable packaging.

You can purchase lotions and serums in 1,000,000 completely different locations. Magnificence merchandise are offered all over the place, identical to there’s a espresso store on each nook. However we all know all espresso just isn’t roasted, brewed, or sourced equally. Beautycounter is a B company, placing folks and planet  earlier than revenue. And our merchandise are superb – I’ve liked utilizing them for 4+ years. By offering options for all ages and kinds of pores and skin, Beautycounter is advocating on behalf of everybody to make all magnificence clear magnificence.

On the finish of the session, we had been every gifted a Countertime Routine! A reminder that the fundamentals matter as a lot because the shiny new merchandise. 

Cocktail Occasion

We had a cocktail get together reception for dinner that evening – full with B cupcakes!

Saturday AM

We had been up early in search of espresso on Saturday morning. I had a Starbucks reward card so I headed there for espresso and got here again with some bland oatmeal for breakfast. 

Day 2: Advocating For Clear

Then it was time for day 2! Our session opened with a chat from Lindsey Dahl who’s the previous Head of Mission for Beautycounter. (She now works at Ritual Dietary supplements, which makes me need to drop every part and check out them.) I belief Lindsay’s opinion on any model extra than simply about anybody! She has 20+ years of expertise advocating for safer shopper merchandise via coverage and market change. (Learn extra right here.) 

She spoke about what it means to be clear in an business the place the phrase clear is completely unregulated. Possibly you’ll acknowledge a number of the manufacturers on this chart:

She additionally shared how Beautycounter’s requirements for issues like ingredient testing and sustainability (and extra) are greater than most corporations who merely donate 1% to the planet (which is nice! However could possibly be higher.). No firm is ideal, however I’m very happy with what Beautycounter has achieved in its first 10 years. 

Coming Quickly!

And simply earlier than lunch – Beautycounter introduced an enormous new product class launch that I’m SOOOO enthusiastic about!!!

Group Lunch

We went out to lunch as a bunch for extra bonding time <3 

After which poked round within the Counter Hub the place there have been plenty of enjoyable issues to play with!

Breakout Classes

There have been quite a lot of breakout classes on subjects like skincare fundamentals, methods in your online business, and variety and inclusion. 

I attended a session on “How To Use Inclusive Language” that was very useful with language round gender, holidays, and different various classes. 

The Influence Scholarship

Beautycounter has a DE&I workforce (variety, fairness and inclusion) and the corporate has been working to extend variety amongst model advocates for years now. On the discuss, I heard a number of advocates say that the group appears to be like a lot completely different (extra various) than it did only a few years in the past. One of many methods they’ve been doing that is via the Influence Scholarship.

The Influence Scholarship is a program designed to assist fairness efforts and develop presence in underrepresented communities. So far, Beautycounter has been in a position to welcome greater than 200 BIPOC, LGBTQ+, and disabled Model Advocates via this system.

How? Every month from the 1st-Eighth, those that establish with one of many underrepresented communities can apply for the scholarship, and if chosen, will obtain every part it’s essential to begin a clear magnificence enterprise and turn into a Beautycounter Model Advocate – for FREE. (That’s price greater than $1300 in product.) In case you’re fascinated by making use of, be taught extra right here. I’d be joyful to speak to you extra about it too! 

My sister and I went to the room to dress up after which headed to a reception placed on by the DE&I workforce. 

Dinner at Caroline’s

We then went again to the resort (prompting me to alter out of heels and into flats!) and had dinner at Caroline’s Oyster Bar.

Saturday Night time Fever

The get together of the evening was disco-themed, so folks all over the place had been in sequins. Try our disco ball! That they had an open bar and handed desserts. Plus plenty of dancing! 

We had quite a lot of enjoyable taking part in on the steps as we headed again to the resort : ) 

Farewell Morning

Hillary and I lastly had an honest cup of espresso and scrumptious breakfast at Not Simply Espresso. That yogurt bowl!


We wrapped up the weekend with a session by Michelle Poler who documented 100 days of fears and is now an inspirational speaker. She left us with an additional dose of confidence. Her discuss with actually entertaining and humorous! 

Beautycounter LEAD Convention: The Finish. 

It was an epic weekend via and thru! The Beautycounter mission is greatest powered by folks via the influence of storytelling. I heard so many tales this weekend of 100 completely different the explanation why ladies had been known as in to work with this firm, together with breast most cancers, changing into a mom, or dropping a mom. Everybody already makes use of private care merchandise. Possibly switching to safer is likely to be one thing you’re feeling known as to do.

Whether or not you’re a follower who reads my posts, a first-time or loyal consumer, or a future Advocate – thanks in your assist. 

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