The Elevated Spirits Firm, producer of the Cierto Tequila portfolio, has introduced the appointment of its senior management group.
The group of seasoned business executives, with a long time of collective expertise, is led by Ami-Lynn Bakshi as CEO.
On the appointment, Bakshi stated: “I can’t wait to leverage my expertise, relationships and fervour for brand-building to drive the continued development and success of Cierto within the years forward.”
A 28-year spirits business veteran, Bakshi is Diageo alumna, having labored as vice chairman of promoting for tequila and as vice chairman of innovation for North America, main the event and supply of Diageo’s multi-year innovation platform.
Rounding out the group are different business veterans Jim Ruane as chief development officer, Laurence Wolfe as COO, Neal Simons as CFO, Tony Spinelli as head of gross sales, Richard Sales space as head of distribution and Ken Ruff as head of strategic accounts, on-premise.
Todd Chaffee, chairman and co-founder of Elevated Spirits, stated: “With the appointment of Ami-Lynn and the remainder of the senior management group, we now have assembled a remarkably proficient group of seasoned consultants to drive the expansion of Cierto within the years forward.”