This week’s podcast is completely different from most. A pair weeks in the past, I drove all the way down to Colorado Springs to meet up with Jess and Wealthy Fierro of Atrevida Beer. Jess was the winner of Season One of many Vice TV present Beerland, and so they went on to open their small community-focused brewery in 2018. From the beginning, Atrevida proudly embraced the slogan “Range, it’s what’s on faucet,” and over the previous 5 years they’ve lived it—girls brewers have outnumbered males of their brewhouse by a ratio of about four-to-one. Atrevida would make an fascinating case research all by itself, however the night time of November 19, 2022, introduced them nationwide consideration for fully completely different causes.
Jess, Wealthy, their daughter Kassy, her longtime boyfriend Raymond, and different pals had been celebrating a birthday at Membership Q in Colorado Springs when a gunman attacked the membership, killing 5 and injuring one other 19 earlier than Wealthy—who retired with the rank of main after 15 years within the Military—charged, disarmed, and subdued the gunman. Raymond was one of many 5 folks killed.
That incident isn’t what this podcast is about. On this episode, we focus on what’s occurred since then. Jess, Wealthy, and Kassy all nonetheless work on the brewery. It’s a small enterprise, and so they’re isn’t any magical mechanism that routinely retains the brewery going when an unthinkable tragedy strikes. The outpouring of help for them was intense, and the backlash was additionally intense. Out of the blue, they had been thrust right into a nationwide highlight whereas additionally having to course of such a traumatic private occasion. Even now, a number of who ostensibly wished to point out help have been harassing them over one thing as trivial as a delay in transport T-shirts.
Nonetheless, as you’ll hear on this dialog, Jess and Wealthy are particular folks. We cowl a spread of topics, from making artistic beers that join via numerous flavors, to operating a values-centered enterprise, and on to managing a enterprise via trauma with all of the ups and downs that include it. Their story is an inspiring one.
—Jamie
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