Jess & Wealthy Fierro of Atrevida Put Their Values Into Motion as They Overcome Trauma and Make Beer for Everybody






This week’s podcast is completely different from most. A pair weeks in the past, I drove all the way down to Colorado Springs to meet up with Jess and Wealthy Fierro of Atrevida Beer. Jess was the winner of Season One of many Vice TV present Beerland, and so they went on to open their small community-focused brewery in 2018. From the beginning, Atrevida proudly embraced the slogan “Range, it’s what’s on faucet,” and over the previous 5 years they’ve lived it—girls brewers have outnumbered males of their brewhouse by a ratio of about four-to-one. Atrevida would make an fascinating case research all by itself, however the night time of November 19, 2022, introduced them nationwide consideration for fully completely different causes.

Jess, Wealthy, their daughter Kassy, her longtime boyfriend Raymond, and different pals had been celebrating a birthday at Membership Q in Colorado Springs when a gunman attacked the membership, killing 5 and injuring one other 19 earlier than Wealthy—who retired with the rank of main after 15 years within the Military—charged, disarmed, and subdued the gunman. Raymond was one of many 5 folks killed.

That incident isn’t what this podcast is about. On this episode, we focus on what’s occurred since then. Jess, Wealthy, and Kassy all nonetheless work on the brewery. It’s a small enterprise, and so they’re isn’t any magical mechanism that routinely retains the brewery going when an unthinkable tragedy strikes. The outpouring of help for them was intense, and the backlash was additionally intense. Out of the blue, they had been thrust right into a nationwide highlight whereas additionally having to course of such a traumatic private occasion. Even now, a number of who ostensibly wished to point out help have been harassing them over one thing as trivial as a delay in transport T-shirts.

Nonetheless, as you’ll hear on this dialog, Jess and Wealthy are particular folks. We cowl a spread of topics, from making artistic beers that join via numerous flavors, to operating a values-centered enterprise, and on to managing a enterprise via trauma with all of the ups and downs that include it. Their story is an inspiring one.


This episode is dropped at you by:

G&D Chillers ( For years G&D Chillers has chilled the beers you’re keen on, partnering with 3,000+ breweries throughout the nation alongside the way in which, and so they’re pleased with the cool partnerships they’ve constructed over the previous 30 years. Attain out for a quote at present at or name to debate your subsequent undertaking.

BSG Craft Brewing ( BSG and their companions HVG carry you Amira, the newest from their hop Breeding Program. With its basic hoppy, barely natural, and zesty lemon aromas it’s the perfect hop for these trying to seize the normal taste of a basic German lager. Go to to study extra.
Outdated Orchard ( Outdated Orchard’s new brewing prospects typically point out discovering Outdated Orchard via the word-of-mouth suggestion of one other brewer. To affix the core of Outdated Orchard’s brewing group, study extra at

Accubrew ( The AccuBrew system is designed to offer you unprecedented perception into the fermentation course of. Monitor gravity, fermentation exercise, readability, and temperature, schedule reminders, and obtain alerts wherever, anytime. To study extra about AccuBrew head over to

ProBrew ( The ProFill collection of rotary can fillers from ProBrew are accelerating plant manufacturing in all places. For extra data, go to or e mail [email protected].

Tabski ( Tabski QR Code Ordering is the way forward for brewery ordering! With Tabski, your prospects can order and pay for his or her beers proper from their telephones by scanning a QR Code on the desk. Do away with prolonged traces and improve test measurement by as much as 30%! Study how one can get began at present at

Omega Yeast ( Thiolized yeast are a brand new software for brewers to carry intense guava and passionfruit aromas out of your malt and hops. And wait, there’s extra! Omega Yeast makes yeast-to-order with a constant one week lead time making certain peak freshness and reliability.
5 Star Chemical substances ( Hold your brewery operating easily with 5 Star Chemical substances. Our cleansing options are particularly formulated to fulfill the distinctive wants of breweries, making certain that your tools stays clear and freed from dangerous micro organism and contaminants.

ABS Business ( ABS Business is proud to supply brewhouses, tanks, keg washers, and small components to brewers throughout the nation in addition to tools for distilling, cider-making, wine-making, and extra! Contact us at present at [email protected] to debate your custom-made brewery wants. ABS Business. We’re brewers.

Assist Craft Beer & Brewing Journal Podcast

Share this


CROCK POT BOILED PEANUTS – The Southern Girl Cooks

For those who love boiled peanuts, then you'll love this recipe. Really easy, with just a few substances, made within the crock pot...

Frozen Banana Pudding

Don’t know what to do with these over-ripe bananas you could have laying round? Whip up this batch cocktail from Harold’s Cabin for...

third Annual Hops and Vines for Starvation Shut Out Occasion

The Third Annual Hops and Vines for Starvation Closeout Occasion at Yuengling Brewery Its been one other nice 12 months for the Hops and...

Recent articles

More like this