Maui Brewing Firm Proclaims Kokua Challenge Collaboration Beer to Profit Wildfire Reduction






Maui Brewing Firm introduced the launch of fundraising initiative Kokua challenge on Tuesday, created to help the continued wants of Maui residents affected by this month’s tragic wildfires. Along with contributing to rapid aid efforts on the island, the Hawaiian brewery will collaborate with brewers throughout the nation to create a beer that may present continued funds and consciousness.

The Kokua challenge will donate 100% of the beer’s proceeds to the Legacy of Aloha, Makai Basis, and Maui Brewing Co. Hearth Fund. The wildfires, which broke out on August 8 and unfold rapidly attributable to a mix of excessive temperatures and robust winds, have destroyed over 2,500 acres of land and brought the lives of over 100 folks.

When the fires struck the city of Lahaina, the place Maui Brewing Co. was first based in 2005, the brewery instantly took motion to supply aid to victims. Kokua, that means “extending assist to others” and “we’re all on this collectively” in Hawaiian, encapsulates Maui Brewing Co.’s dedication to aiding its neighborhood via the challenge. In response to the brewery’s web site, the initiative was impressed by Sierra Nevada’s Resilience challenge, a collaborative beer created to help the victims of the devastating Camp Hearth in 2018.

Breweries can signal as much as take part within the challenge on Maui Brewing Co.’s web site, which is able to proceed to be up to date with particulars together with a launch date for the beer. Prospects can assist by seeking to buy the Kokua beer when it launches to contribute to the trigger’s proceeds.

This story is part of VP Professional, our free content material platform and publication for the drinks trade, masking wine, beer, and liquor — and past. Join VP Professional now!

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