Shiner Beer has introduced its first-ever non-alcoholic (NA) collection: Shiner Rode0. The primary launch within the collection, Shiner Rode0 Golden Brew, is predicted to hit cabinets in time for Dry January.

Gross sales of NA beer elevated in Texas — the place Shiner Beer is brewed at Spoetzl Brewery in its namesake city — by over 17 p.c over 2023, whereas they elevated by 23 p.c throughout the U.S. as an entire in the identical time interval. In line with a Monday press launch, this booming pattern impressed the model to enter the NA beer class and develop a full-line of craft choices.

“Followers of Shiner have constantly requested non-alcoholic choices to enrich our extra conventional beers,” mentioned Tom Fiorenzi, director of brewery & distillery operations within the launch. “We’re proud to introduce the primary of three non-alcoholic brews to our followers. Brewed utilizing the identical methodology as our iconic Shiner beers, the Rode0 line is authentically Shiner, with out the addition of alcohol.”

The model’s flagship NA launch is styled after a traditional American lager and accommodates lower than 0.5 p.c alcohol. In line with the model, Shiner Rode0 Golden Brew delivers crisp malt notes balanced by esters and hops for a taste profile that doesn’t sacrifice the style and aromas of the brewery’s already-beloved alcoholic choices.

Subsequent yr, the Shiner Rode0 collection shall be rounded out with the addition of a purple amber ale and a citrus-flavored wheat brew, every of which shall be out there in stand-alone instances in addition to a spread pack containing all three beers.