ESCONDIDO, Calif.— The College of Southern California (USC) Athletics, declares the debut of its first-ever official craft beer, Stone Combat On! Pale Ale. The beer is brewed by Stone Brewing, the Southern California-based brewery that has been trailblazing the craft beer class with a fierce dedication to high quality and freshness for 27 years. The official USC Athletics beer shall be accessible for buy the week of August 14, 2023.
Stone Combat On! Pale Ale shall be distributed all through Southern California at shops, bars, and eating places and onsite on the Los Angeles Colosseum and the Galen Heart, house of the USC Trojans. Its 16oz cans function basic USC iconography and colours. Inside, the beer is a quintessential SoCal Pale Ale – a balanced mix of tropical and citrusy hop flavors, light-body and endlessly drinkable at 5.5% ABV. Stone’s brewers developed the beer to supply that hoppiness Southern Californians crave in a mode that fits tailgates, seaside days, and cheering from the stands or at house.
“USC Athletics has been looking for the proper beer companion – a regional model that may be significant to our followers and add to the gameday expertise, ” defined Drew DeHart, Vice President/Common Supervisor, USC Sports activities Properties and Playfly Sports activities. “Stone actually nailed a Pale Ale that’s consultant of the SoCal craft beer scene, and straightforward ingesting too. We’re honored to see our USC colours, marks and Trojan alongside the Stone Gargoyle.”
“Stone beers are standard nationwide and throughout the globe, however SoCal is the place we began and is house to our greatest inhabitants of followers,” defined Erin Smith, Stone Brewing SVP of Advertising. “We’re thrilled on the alternative to create a beer that instills native satisfaction in that cross-section of craft beer drinkers and USC followers and alumni. It’s our hope that this beer is loved year-round for its unbelievable taste, and that it really provides to the gameday expertise throughout all USC sports activities.”
Discover the beer on-line by way of Stone’s Beer Finder, Discover.StoneBrewing.com or order it on-line for supply in California and choose states by way of Store.StoneBrewing.com.
About Stone Brewing
Based in 1996, Stone pioneered the West Coast Model IPA, serving to to gasoline the trendy craft beer revolution and encourage generations of hop fanatics. In the present day Stone operates breweries in Escondido, CA and Richmond, VA plus seven faucet room and bistro places. Stone gives a variety of craft beers together with its hottest Stone IPA, Stone Scrumptious IPA and Stone Buenaveza Salt & Lime Lager. The corporate’s lengthy checklist of environmental efforts features a LEED Silver Certification, world-class water reclamation and artistic makes use of of spent grain. Stone has been known as the “All-time Prime Brewery on Planet Earth” by BeerAdvocate journal twice.
About USC Sports activities Properties
USC Sports activities Properties is the locally-based, unique multimedia rightsholder for USC Athletics. As part of the Playfly Sports activities Properties portfolio of almost 40 collegiate and highschool state affiliation properties, the USC Sports activities Properties crew connects manufacturers to USC’s passionate and deeply-rooted fanbase. Via broadcast, in-arena, experiential, and technology-based advertising and marketing and media options, Playfly Sports activities Properties’ totally scalable platform gives entrepreneurs unparalleled entry to probably the most extremely engaged audiences on an area and nationwide degree. Playfly Sports activities Properties is a division of Playfly Sports activities.
About Playfly Sports activities
Playfly Sports activities is a sports activities media, advertising and marketing and expertise enterprise centered across the crew, league, model, and community. Believing in ‘Fandom as a Service’ and specializing in a consultative, knowledge pushed method to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM offers the corporate’s companions and types a aggressive benefit. Playfly connects greater than 2,000 model companions with roughly 83% of all U.S. sports activities followers. Via the proprietary platform the enterprise delivers scalable, data-oriented advertising and marketing, expertise, and media options with capabilities together with unique MMR administration, sponsorship gross sales and activation, streaming, consulting, ticket/premium gross sales, all together with new revenue-driving platforms and applied sciences. Based in September of 2020, Playfly Sports activities is now house to roughly 1,000 crew members positioned throughout 43 U.S. states devoted to maximizing the impression of extremely passionate native sports activities followers.
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