CHICAGO, Sick.— The Affiliation of Pickleball Gamers (APP) introduced the addition of Partake Brewing as official non-alcoholic beer of the APP Tour, combining the brewery’s award-winning collection of low-calorie, non-alcoholic drinks with the fastest-growing sport within the U.S.
The partnership is highlighted by the creation of a brand new group initiative referred to as the Partake Group Hero Award. This award can be given at every 2024 APP Tour cease, acknowledging people who’ve made important private contributions to their respective pickleball communities. The APP and Partake will invite APP Tour venues, their workers, gamers and their native pickleball communities to appoint their very own Partake Group Hero. These distinctive people can be celebrated on-site in any respect 2024 APP Tour stops and nationally acknowledged on the APP’s social media channels.
“Each pickleball and non-alcoholic drinks proceed to take the nation by storm, and we’re excited to broaden beverage choices for our followers with Partake Brewing,” stated APP Chief Advertising and marketing Officer Tom Webb. “This partnership goes past a standard beverage partnership with the inception of the Partake Group Hero Award, which pays tribute to the native communities that welcome us all through the 2024 season. There are such a lot of deserving, on a regular basis heroes in our lives; and we’re excited to have a companion like Partake that’s targeted on giving them the popularity they deserve.”
Partake Brewing can be immersed into the APP fan expertise in 2024, with an early launch through the APP’s hometown expertise on the first-ever U.S. Indoor Championships on Nov. 29 to Dec. 3 in Rosemont, Illinois. In any respect 2024 APP Tour occasions, followers ages 21 and over are invited to pattern varied Partake Brewing merchandise whereas watching a few of pickleball’s best gamers compete of their native communities. Followers tuning into the APP Tour broadcasts may also see the newest Partake Brewing choices.
“Pickleball’s outstanding progress has attracted gamers from all ability ranges globally,” stated Evan Cohen, President of Partake Brewing. “Partake is devoted to partnering with the APP Tour and making certain that our low-calorie, non-alcoholic brews are accessible at APP Tour stops all through the US. Pickleball fosters a way of group, catering to gamers of various backgrounds, and our firm’s ideas resonate with this spirit of inclusivity.”
With the simple, speedy shift in client preferences and curiosity within the non-alcoholic beer section pushed by better-for-you well being and wellness traits, customers persistently hunt down Partake for its distinctive style, unmatched calorie depend (10-30 energy per can), vegan all-natural substances and brewing course of.
In regards to the APP
The Affiliation of Pickleball Gamers (APP) gives alternatives for pickleball gamers of all ages and ability ranges—professionals, amateurs and leisure—to compete in world-class pickleball occasions for the chance to win prize cash and be seen on internationally televised broadcasts. The APP was based in 2019 and operates the primary and solely tour totally and formally sanctioned by USA Pickleball. In 2023, it held 19 occasions throughout the nation and supported 5 worldwide tournaments. The APP prides itself on creating the following technology of pickleball champions by its APP Subsequent Gen Collection, the APP Subsequent Gen Nationwide Crew and different youth initiatives.
About Partake Brewing
Partake Brewing is the maker of craft non-alcoholic beers brewed for doing. Serving up the bottom calorie non-alcoholic craft beer available on the market, Partake provides a scrumptious array of award-winning types all beneath 30 energy, so you may get pleasure from a beer all through all of your pursuits. Based in 2017, Partake Brewing has change into a pacesetter in non-alcoholic beer in North America, with distribution in main retailers throughout Canada and the US. Brewed utilizing a proprietary course of leading to deliciously low-cal beer, Partake Brewing is praised by drinkers for its distinctive mixture of outstanding taste, traditional types and game-changing nutritionals.
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